Your Business Model Could Matter More Than Your Market
On the surface, there’s a big difference between an e-book about how to become a single mother by choice and an e-book about how to live like James Bond.
One e-book is targeted at childless women in their thirties or forties who desperately want a baby, but can’t afford to keep waiting for Mr. Right. The other e-book is targeted at men of all ages who want to know how to eat, dress, and interior decorate like Sean Connery (but probably not the universally decried Roger Moore). Read more…
Is Life Balance Unnecessary If You Love Your Work?
In a post titled “The Suck Factor of Life Balance,” blogger Danielle LaPorte describes the concept of life balance as boring, like small talk and low-fat cheese. As if those analogies weren’t derogatory enough, she also compares it to original sin, arguing that it creates guilt by encouraging us to hold ourselves to an impossible standard. Life balance, she says, is supposed to be stress-reducing, but it’s actually stress-inducing.
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Is Your Market a Door or a Ladder?
If you’re an Internet marketing entrepreneur, you’re not going to get rich selling a single product. Instead, you need to create a range of products, geared toward different price points and levels of commitment. Each of these products can be classified under at least one of the following categories:
The HR Answer Book
By Shawn Smith, JD, and Rebecca Mazin
Which of the following questions could get an employer in hot water if he or she were to ask it during a job interview?
A. “What kind of name is that?”
B. “Are there any holidays on which you cannot work?”
C. “Do you belong to any groups, clubs, or societies?”
D. All of the above
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Staffing the Contemporary Organization
By Donald L. Caruth, Gail D. Caruth, and Stephanie S. Pane
Like The HR Answer Book, which I have previously reviewed, Staffing the Contemporary Organization is billed as a comprehensive manual for HR people, but it’s equally useful for any manager who deals with HR issues as part of his or her job.
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